Digital marketing has become
the core of every business strategy. No matter who you are, a big business
tycoon or a new investor in this field, you need to know all the strategies to
get accustomed to online business. The world has focused on the cloud and
therefore, people just run their fingers on the keyboard first, than asking for
a referral to others. This shows how day by day people accept the new
technologies and become tech savvy. Talking about the digital marketing and its
effect on your business is incomplete without Google search engine result pages,
which effectively show the SEO results of different business websites.
There are lots of
terminologies in the digital marketing’s glossary that you must know when you
want to make a firm business position in the virtual world. SEO is one of the inseparable
part of link building. Both the terms have a reciprocal relationship with each
other. To know the function and implementation of link building, you need to
have a comprehensive knowledge on SEO (Search Engine Optimization). SEO is a
mighty process to increase online visibility of the websites or the web pages. And
the link building is a vital part of SEO.
What is link building?
Link building is a smart
process of getting external pages to link a page on your desired website. It is
one of the prompt SEO tactics to channelize a visitor to your brand. Therefore,
the backlinking of the website is quite influential for high ranking.
Why is link building important for SEO?
In order to get more and
more traffic on a particular website, one has to use different SEO tools and
strategies that will directly or indirectly effect on your website’s link
building. Once you recognize the optimal keywords and successfully link the
word to your website, with the help of different SEO tools, there is a chance
that you will get more visitors to your site.
You may ask about the
beneficial aspects of this link building, in this regard. You must know if
these strategies are going to influence your business or not. Well, according
to the SEO analysts, you can do a lot with a simple link buildup. A business is
all about the brand consciousness and a proper link building increases your
brand awareness to the world. Not all websites stand first pages on the Google,
Yahoo, MSN, Bing or other search engine result pages, but a proper link buildup
make it happen. Therefore, getting a high rank on the SERPs get you more
referral automatically. Also, once you get a high position on the SERPs, it
determines your confidence level.
What strategies are used by the smart digital marketers to
build up links?
A good link is the first and
foremost criteria to drive traffic on your site. The more you use the smarter
techniques the more you get quick results. Here are some of the effective tips
that help you create effective link buildups.
1.
Know your audience
SEO trend is the variable
matter that changes with the taste of audience. There is no universal rule for
knowing the audience. You have to eye on their choices, searching keywords and
the demands. You have to focus on two things:
i) Who are the targeted
audiences for your business right now? and
ii) What your ideal audiences are looking for?
Once you grasp these to
focal points, your link building is going to boost your website with a number
of audiences.
2.
Shortlist the websites that
appeal to your target audiences
If you have the clear
picture of your existing and desired audience on your mind,
the next, you should make a list of those websites that could help you reach
new audience. You need to find those effective websites that already appeal to
your desired audience. Link from those websites will surely help you reach your
new audience.
3.
Focus on the content quality
As they say: “Content is king”; a good content plays a vital role in increasing a good amount of
traffic. On the other hand, a good content without a proper backlinking is
nothing but a mess. Therefore, the content must be amazing to increase the readers’
interest, at the same time it should appeal to the right audience or buyers.
Make sure that the contents are well structured and well-written.
4.
Link the content to the
website carefully
A magnificent blog post on an
effective site that you have already listed (mentioned in no.2) is an effective
way to get more traffic, unless you violate the little rules of backlinking. If
you have long tail keyword approach, the number of websites that will be fit to
link to your blog post will be small. On the other hand, the proper place to
link up is important. For example, linking suddenly without increasing the
readers’ interest will never drag you a number of visitors. Also, wrong
placement of the keyword is a red flag while you expect more audience.
Therefore, you must know the right placement of your backlink.
5.
Use social media as a strong
weapon
Social media is the most
crowded place nowadays. Therefore, it is the ideal way to reach new audience
(and get link). Make sure that your blogs reach the target audience on Facebook.
Also, give more attention on the proper tagging (the tags with hastag) on
Twitter; it helps you get found by your target audience.
The final words
A successful link building
is more an art than a strategy. Your website gets optimized on the Google
search engine result pages or other SERPs like yahoo, MSN, Bing, etc. Depending
on the right link building. Therefore, as long as you consider these tips
(strategies) on proper link building, you will get optimal result depending on
it.
Manish Kumar! It's impressive to hear that you have 13+ years of experience in digital marketing. Digital marketing is a constantly evolving field, and your extensive experience has likely given you valuable insights and expertise in areas such as SEO, PPC advertising, social media marketing, email marketing, and more. With the increasing importance of digital channels for businesses of all sizes, your expertise and knowledge of digital marketing strategies can be extremely valuable in helping businesses achieve their marketing goals. 
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